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DT Swiss Acquires Pace Cycles Fork Business

NOVEMBER 07, 2006 -- GRAND JUNCTION, CO (BRAIN)—DT Swiss acquired the front suspension and rigid fork business of Pace Cycles. The move allows DT Swiss to offer complete suspension systems to manufacturers.

“The purchase allows us to quickly jump into providing a full line of suspension products to manufacturers,” said Kenny Roberts, DT Swiss’ U.S. sales and marketing manager. Since Quality Bicycle Products (QBP) distributes Pace Cycle forks and DT Swiss products, Roberts expects this relationship to continue.

Christian Mueller, DT Swiss’ Suspension Division manager will be overseeing the integration of Pace’s forks into DT Swiss’ suspension line. Mueller rejoined DT Swiss this spring after a few years at Answer Products Europe. Pace forks will be integrated into the overall DT Swiss suspension range within the next six to 12 months. Pace will continue to manufacture and supply customers with its full fork range during the transition period for the model year 2007.

Adrian Carter, owner of the Pace brand, will act as technical consultant to DT Swiss in the transition period and for future developments. Pace Cycles continues to manufacture and sell frames, clothing and its other products under the Pace brand. Pace will become the exclusive UK distributor of the full range of DT Swiss suspension products as well as continuing its renowned suspension technical, spares and service support in the UK.