Monday, February 04, 2008

Cannondale Bought!

Dear Cannondale Retailer,

We have some excellent news regarding our future with you! Cannondale Bicycles has been purchased by Dorel Industries and will be the crown jewel in a newly formed IBD division "The Cannondale Sports Group."

Dorel recognizes Cannondale's brand strength, product superiority and potential for growth in your stores. This Cannondale Sports Group is being created to focus exclusively on this category with premium-oriented brands and provides Cannondale with long term stability to excel at what we do best. Backed by Dorel's extensive resources, this division will build on Cannondale's strengths to grow exclusively within the IBD channel. Our intention is to continue to build the world-class company you want to grow your business with.

Dorel's purchase of Cannondale is the first step to become the world's number one IBD player and Cannondale as the brand of choice. Pacific Cycle will become a stand-alone division with an exclusive focus on mass merchant customers.

We've come along way in the past five years and wouldn't be at this exciting point without your dedication and support. Dorel is investing in the success that you helped us build and we're looking forward to them investing in the tools that 'will help us help you' grow your business in the future.

Leadership and employees aren't changing at Cannondale. Our Cannondale passion to support the Independent Bicycle Dealers remains as strong as ever! What this means for you is a continued focus on ground breaking product and greater service to go along with it. It's business as usual at Cannondale-supplying you with the best damn product in the industry.

Matt Mannelly


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